A Recipe For Making Lemonade

One of my clients recently said to me, “One would have to have their head in the sand to not be aware of the state of this economy relative to real estate.” She was referring to the fact that we have not been able to lease out an office suite that’s been vacant for over a year. Rather than call that a lemon, we have been discussing ways to market that suite to a different type of tenant where we could create a win-win situation. It’s about making lemonade. A big part of the recipe for lemonade is attitude. That attitude referred to is exemplified by the question “How can we solve this challenge?”

Another part of the recipe for the lemonade attitude is “What can I do with my time now to create opportunities for myself in this market?” There’s more than one answer to that question! Most importantly, think of this market as an opportunity. With less business to occupy one’s time, there’s more time to learn more about your business. Courses, seminars, and networking opportunities are presenting themselves daily. Grab these opportunities to add a designation, learn a new corner of the business and make your business grow and expand. The Commercial/Investment Committee offers fabulous seminars six times a year for you to expand your business savvy. If you assume the lemonade attitude, once the market turns around (and it will) you’ll have more tools in your pocket to create even more business. Spread out like water with your own growth.

Here is more water for your lemonade: market yourself and spread out your sphere of influence. Create a plan for meeting new people, networking with your colleagues, and follow through with your plan. The concept here is water rises to its own level. Attend the Commercial/Investment Committee’s monthly Marketing Mixer to network and learn. It’s free!

The final ingredient for lemonade is sugar. Perhaps you’re thinking, “there’s nothing sweet about this market!” Au contraire, this market is the perfect opportunity to learn, grow, and expand as a person and as a REALTOR®. That’s the sugar! Sweetening your attitude is the final ingredient for the best lemonade ever. To help yourself keep that sweet attitude, be places where other people have positive attitudes. Attend the classes and events that the Arcadia Association of REALTORS® provides for you. Catch the smiles. Catch the enthusiasm. Catch the energy. All those are very sweet.

Lemons, water, and sugar. There it is: lemonade.

What’s your recipe?

read comments (1)